Monday, May 01, 2006

Who Reads Political Blogs?

Middle-aged, middle-class white men, that's who, according to an unscientific survey of 36,000 web surfers conducted by BlogAds, the internet advertising firm:
The median political blog reader is a 43 year old man with an annual family income of $80,000. He reads 6 blogs a day for 10 hours a week. 39% have post-graduate degrees. 70% have contributed to a campaign. 69% have bought music, 87% have bought books. 58% say blogs are "extremely useful" sources of information. 52% leave comments on other people's blogs. Just 18% of political blog readers have their own blogs.
More detail here. And a story in today's Washington Post on the subject here.


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