Saturday, November 04, 2006

WFP In Your Mail for Arcuri, Massa, Gillibrand

If you're curious about the brass tacks of a political campaign, check out our Take Back Congress direct mail for Mike Arcuri in NY-24, Eric Massa in NY-29 and Kirsten Gillibrand in NY-20.

These direct mail pieces do a couple of things (notice that they went out over a period of weeks): they introduce the candidate to people who may not be following the election closely, they set the stage for more personal voter contact at the door and over the phone, and they remind voters about that more personal contact after it's happened. Working together the different pieces - mail, door and phones - help build a case in a voter's mind to vote for our candidates.

Take a look and let us know what you think.

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